This campaign positions Peoples Jewellers as the catalyst for bold, meaningful gestures. Inspired by the strategy of “The Winning Move,” it highlights how one powerful moment—like gifting a diamond—can say it all. Using the metaphor of a chessboard, the visuals celebrate love, confidence, and commitment in a striking, elegant way. Peoples isn’t just about jewellery—it’s about making the move that changes everything.
Client: Peoples Jewellers
My role: Art Director
