"Dare to Durian" is a bold, fun campaign that reframes durian as the ultimate challenge for adventurous foodies. Centered around the idea that durian is a rite of passage, it invites people to test their taste buds and join the legend. Through a mix of OOH, social media, and interactive experiences, the campaign turns curiosity into viral fun. It’s not just about eating durian — it’s about proving you’ve got what it takes.
Client: Walmart
My role: Art Director
