This campaign reimagines Kleenex paper napkins as more than just a mealtime essential—they become tiny acts of care. Inspired by the art of origami, each fold adds meaning, turning ordinary moments into something memorable. Whether it’s a rose on a coffee date, a swan on a baby’s plate, or a candle for a birthday wish, these napkins deliver love in simple, beautiful ways. Because with Kleenex, it’s not just a meal—it’s a moment.
Client: Kleenex
My role: Art Director
