Noodlefest is a bold, limited-time campaign by Edo Japan that celebrates the joy of slurping. Centered around the cheeky tagline "Slurp Loud and Proud," the activation invites customers to embrace noodle culture with fun, sound-based experiences like the interactive Slurp-o-Meter. A playful sumo mascot leads the charge across in-store, digital, and guerrilla elements, bringing energy and personality to the celebration. From Buy 1 Slurp 2 promos to slurp-level challenges, this campaign turns every meal into a flavorful, shareable moment.
Client: Edo Japan
My role: Art Director
