Loctroi Group is a company specializing in the export of premium rice. The branding project uses a vibrant illustration style to visually communicate the company’s dedication to quality and its roots in Vietnam's agricultural heritage. The illustrations feature rice fields, farmers, and traditional harvesting methods, emphasizing the natural, fresh quality of Loctroi rice. The design is vibrant yet simple, combining earthy tones with bold lines to create a modern, approachable aesthetic that appeals to both domestic and international markets. This style reflects Loctroi's commitment to excellence in rice production while celebrating the rich cultural landscape of Vietnam.
